![]() “But it's equally important that we pay attention to the language customers use when speaking about us. ![]() “It's great to have a one-on-one connection with customers by responding to reviews,” says David. It’s easy to see how a company with bad reviews can use customer feedback to improve their business, but what about a company with a near perfect rating? For Dashlane, the opportunity is clear: it’s an invaluable resource for learning the language their customers use to describe their offering and how they benefit from it. Step 6: Create a winning value proposition This additional 1% in click-through-rate is substantial given its already high performance. ![]() ![]() Yet they found they could improve performance even further by adding Trustpilot reviews. Given this, Dashlane focused on creating a highly optimized email campaign, driving tons of upgrades. Getting free users to realize the value of their premium offering and upgrade is critical to their business. They also offer a premium version allowing users to sync across all devices and automatically back-up passwords. The results from this simple addition were dramatic, they saw a 93% lift in click-through-rates driving more traffic to their site.ĭashlane’s standard password manager is free so that everyone can enjoy the simple and secure solution. This star rating was included in their PPC ads to differentiate their business and establish credibility even before someone visits their page. In just a month, Dashlane gained enough reviews with Trustpilot to qualify for a Google Seller Rating extension on their ad campaign. The most impressive part? Over 97% of their reviews are 4 and 5 star, proving their dedication to customer satisfaction once more. We looked at the performance after the first week and everyone said “oh wow!” and we’ve only seen the value and ROI multiply ever since.”ĭashlane partnered with Trustpilot in May 2015 and quickly gained tons of reviews to back their reputation. “The cost was fair and he said we’d make the money back in a second. “A primary reason we partnered with Trustpilot was a reference from a new employee,” says David, Head of Organic Marketing at Dashlane. So Dashlane realized that they needed to build their reputation where their prospects are looking for it - online. ![]() When your business is storing sensitive personal data, consumer trust is critical to gaining new business. ![]()
0 Comments
Leave a Reply. |